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Singing the story of the work you do through imagery

I am writing to you surrounded by what I like to call an “inspired mess” on my desk -

tarot decks, scraps of paper with doodles and notes, a few open notebooks, some of my favorite crystal companions, and a freshly finished cup of tea.

The reason this mess doesn’t bother me but yet inspires me is because I am currently wrapping up one of my favorite components to the Imbolc round of Squarespace Sovereignty - logo creation!

I see the logo design journey as a true co-creation - a delightful intuitive play between the entrepreneur I am lucky enough to be working with and myself.

Here's a sneak-peak of a couple of logos that have been completed already...

When I design a logo for an individual or a brand, my intention is to have the image serve as something that matches the essence of the work that my client does. In this way, a logo {and the remaining branding that corresponds to it} sings the song that matches the pitch, frequency, and melody of the work that my clients do. It's definitely an energetic connection.

During this process, one of the things that I explore with my clients is the personal symbols that they hold dear to themselves.

For example, my clients my be drawn to a particular geometric shape, color palette, plant, crystal pattern, element, animal, or phase of the moon.

One of the magical things that has happened over the years is that my clients (including myself!) have actually had their logos tattooed onto their skin! Like, forever! Which totally boggles my mind and feels like it really highlights and showcases just how important these visual depictions of one's work can be.


owl icon mauve 2.png

As I have been exploring the personal visual aspects of my clients' work, I got to thinking about my own logo, which I hold very dear to my heart - my little mauve owl.

Why did I choose the owl for my logo when I re-branded a couple of years ago?

Because I absolutely love owls and what they symbolize to me. Like, my heart leaps for them. They are creatures that totally fascinate me - dwelling in air and shadow, holding wisdom and intuition, supporting insight and those who are seekers of knowledge. I am inspired by how owls can see things far away in the dark so clearly, and how with this they also speak of inner sight.

In the Wild Unknown Tarot, artist Kim Krans chose the owl as the symbol for the suit of Swords, which is the suit I see myself in and learn from the most. 

For me, the Swords correspond to the element of air, and speak of the realms of the mind and voice. This suit asks us to speak wisely and in a way that honors our truth, and supports those who consider themselves to be communicators + teachers. The Swords also explores the full gamut of the mind - from anxiety to intuition, deep wisdom to the process of learning something for the first time. 

As someone with an abundance of Mercury in my chart (this planet of Swordsy communication rules my sun, moon, AND rising sign), I especially feel a kinship with the Daughter of Swords, who holds a Gemini-like curiosity and is on a never-ending quest for knowledge.

The Latin name for the Little Owl is Athene noctua, pointing to the connection between the goddess Athena, and her companion animal of the owl. The owl is also connected to Athena's Roman counterpart, Minerva. Athena, who stands for wisdom and justice, is sometimes known by the poetical name glaukopis, which means "owl-eyed" (source) - and Minerva is also described as having eyes like an owl as well. 

I have felt a kinship with Athena and Minerva since I started studying mythology and my connection to these Goddesses is something I have been turning to more deeply lately as I have been immersed in connecting to my own Mediterreanan lineage and its stories.

In working with my own personal symbology and exploring the visual essence of my brand...

and in supporting my design clients with their own visual identity...

I find more and more that when we weave in what is deeply true and meaningful to us, what is symbolic of the important work we do, what speaks to our own unique energy...that is the most lush and rich way to celebrate ourselves as we create and maintain our virtual sacred spaces online.

Whether you are an emerging entrepreneur who is stepping into the beginning stages of exploring your visual language and branding, or an established entrepreneur looking to create a shift in your visual identity - most likely, you can find the inspiration for your logo within yourself. Whether your logo is symbolic or literal - allow it to be a reflection of you.

Thank you for connecting with me here today.

P.S. If you're looking to create your own online space for the work that you do, doors are officially open for the upcoming virtual session of Squarespace Sovereignty. We begin in just about a month! I am also visioning around holding an in-person retreat for this offering in November in Portland. Contact me if you're interested in either offering and say hello! The previous two rounds of this program have reached maximum capacity pretty quickly, and I am so delighted to be offering it again!

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